today's MUG 10.6.15

Pledge Week
Every Person in New York

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As many Lower East Side stories do, Moscot, 108 Orchard [Delancey] 212.477.3796, started with a pushcart.

Arriving in New York at the turn of the last century, Hyman Moscot sold eyeglasses from a cart on Orchard Street. By 1925 there was a store on Rivington and then at 118 Orchard, where it remained until 2013, when it moved across the street to make way for a new condo.

The good news is the 77 years at the previous address have given the Moscot family (they're into their fifth generation) a clear sense of what they're about, and the new place maintains the sense of history and character of what is now a ground-floor operation (in the old days, you'd walk the stairs to the second floor to shop). You're likely to get a friendly greeting, a relative rarity in these parts. There are photographs and old display cases and all manner of signs, objects, and tchotchkes to remind you that Moscot comes to us from another time and thrives to this day.

The Thrones of Moscot are still front and center: chairs that date back to 1938 on which countless buns, some of them famous, have sat. Bob Dylan, Johnny Depp, and Kanye West are customers. John Lennon and Andy Warhol were partial to Moscot Miltzens.

The Miltzens are part of The Moscot Originals, based on designs from the 1930s-1970s. F. Scott Fitzgerald is said to have used the famous Moscot sign with the two wide-set eyes as the inspiration for the Doctor T.J. Eckleburg sign in Gatsby. While the Lower East Side shop carries with it the history of the neighborhood, there are two other city locations: 69 West 14th Street and 159 Court Street in Brooklyn.

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